Goes without saying that neither are you the only vendor selling online, nor the only vendor selling a certain product in a multi-vendor marketplace, such as Flipkart or Amazon or SnapDeal. That said, what can make you sell better and give you a significant competitive edge over the other vendors? Well, the answer to that is not “discounts” my friend, but a great catalog. Read on to find out how your catalog quality makes a big difference in the minds of your prospective consumers.
A quality catalog is thefirst step to establishing trust in your prospective customer.
70% customers steer clear of product listings which are unprofessional
and lack clarity.
If you’re not using professional eCommerce cataloging services to help you out, this post will prove useful for you. A few things to be considered while creating your product catalog:
- Good quality product image for the cover.
- Multiple pictures that display different aspects/features/angles of the product.
- Aptly sized images for quick loading times.
- Clear product heading and subheading that voices out the USP as well as granular details such as fabric/material, size, suitable age group, etc.
- A healthy dose of elaborate product description – with images to support the features highlighted.
- Proper tagging makes automated cross-selling and up-selling easier for your products.
- Transparent pricing and an updated inventory status are also important.
eCommerce cataloging services are perhaps the best way to go about selling online – and most of your competitors are already on it, but if DIY is your approach, read on and learn about7 strategies that can help your products sell faster compared to your competitors.
7 best practices to build better catalogs
1. The 3 Ws
Before embarking on the task of building your online catalog, identify the 3 Ws that will help you majorly along the e-retail journey.
What | Who | Why
Identifying your product line is the first step. While traveling towards entrepreneurship, you might’ve already outlined this aspect.
The next step is to identify your target consumer base. You need to clearly outline the demographics of your potential customers, who will buy your product. A few details such as age-group, gender,& geographic area, go a long way in structuring your product descriptions!
Why will the customer buy your product? Unless your product solves a certain problem for the consumer, there is hardly any consumer who will proceed to buy it. A very important part of your product description is – defining the pain point of your target consumer and how your product/service can help address it. So think hard and put yourselfin your customers’ shoes,to figure all the reasons that could drive the customer to buy your product/service.
2. Know your competitors
While this may seem like an innocuous step – identifying your competitors helps you learn techniques, trends, and effectively avoid the pitfalls they’ve been through. Simply put, identifying your competitors saves you from reinventing the wheel.
3. Plan your catalog
Dissect your product line into broad categories. More often than not, some products may suit multiple categories – mark these products and be sure to enter appropriate details when the stage arrives.
Customers love it when they can easily find your products, and categories are your best bet. Universally identified category names are the best way to go about but if your mind is churning out interesting/quirky category names, don’t be afraid to experiment as long as it is your own store and not a multi-vendor marketplace. In the latter case, your product has better chances of getting found if you stick to the fixed nomenclature. Our ecommerce cataloging services cater to planning your catalog in a jiffy and can help you start selling instantly with minimal effort.
4. Product Name
- The product name is vital to showing up in search results.
- Do not use ALLCAPS when writing the product names
- Make it at least 10 words long
- Try including phrases that identify product details or consumer demographics. For e.g. “for women”, “synthetic”, “100% Cotton”
5. Product Description
A strong and elaborate product description is helpful in aligning customer expectations with the actual offerings of your product/service. This is essential as it effectively mitigates returns and buyers’ remorse. A good product description with a conversational salesperson tone is a great asset to successfully selling online. A good writer can help you with it, or you can take inspiration form similar products that sell well. Our eCommerce cataloging services offer product description writing as well, and we engage highly professional and experienced writers to write descriptions for your products.
The Cover Image needs to attractive for it to stand-out from the other list of products. A plain background complements most lifestyle products. When selling apparel, it is not essential to go for model-based pictures (although they’re a really good way of captivating the customers’ attention) – you can also display your apparel on suitable mannequins or use post-processing for ghost mannequin effect. DIY is a great idea but selling online is a serious investment and hiring professionals is advisable. Multiple pictures of the product in different angles are essential to help the customer choose.
Pro tip: Hiring professional models would be extremely expensive. Your best bet would be to hire professionals for image post-processing which will turn out to be just a fraction of the cost.
Pro tip: Try Foldio – mini photo booth for items like jewelry, bags etc.
7. Catalog Maintenance
It is imperative to maintain your product catalog with competitive pricing, great photographs, updated inventory, etc. But all this could take a toll on you if you’re a one-person army. Especially, if you’re selling on more than one portal – which is ideally the case for every e-retailer. It is advisable to hire professionals like Capricorn Consultants, who offer pocket-friendly eCommerce cataloging services and can take care of all the background effort involved in running multiple stores for you. Right from Image processing& adding products to catalog maintenance across multiple online portals, our eCommerce cataloging services will make selling online, a breeze for you. You can sit back and enjoy the ROI.
Call us at +91 7358257111 to discuss your e-retailing venture or for further details on our platter of eCommerce cataloging services.